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Shared Goals, Collective Success

Collaborating with Helios Leuchten, a pioneer in electronic lighting solutions, has been a truly rewarding experience. Together, we navigated critical challenges to uphold their commitment to data protection and exceptional customer experiences.

References

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Project:

Helios Leuchten

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Platform:

Magento

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Industry:

Lighting (Electronics)

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Project Overview

Helios Leuchten, a leading provider of electronic lighting solutions, faced a critical challenge in ensuring compliance with the European Union’s General Data Protection Regulation (GDPR). The company’s Magento 1.9.4.5 platform utilized Google Fonts, which transmitted user IP addresses to Google servers, potentially violating GDPR guidelines. As Helios Leuchten prepared to migrate to Magento 2.0, they needed a solution that allowed them to continue using their preferred fonts while ensuring compliance with GDPR.

The primary goal of this project was to locally host the required fonts (Inter for body text and Montserrat for headlines) while optimizing the mobile experience. This transition was essential not only for legal compliance but also for improving overall website performance and user experience.

Key Challenges

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GDPR Compliance: Helios Leuchten’s use of Google Fonts violated GDPR guidelines, transmitting user IP addresses to external servers without consent. The challenge was to maintain custom fonts while ensuring no user data was transmitted, avoiding legal penalties.

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Design Consistency: Helios Leuchten needed to maintain brand identity during optimization. Consistent typography and visual elements were crucial to delivering a cohesive user experience that aligned with their brand’s guidelines and strengthened customer recognition throughout the platform.

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Mobile Optimization: In addition to GDPR concerns, optimizing the website for mobile was critical. The current mobile display caused inconsistencies in user experience, and with mobile traffic increasing, optimizing the mobile version became essential for engagement and retention.

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Migration Support: As Helios Leuchten prepared to migrate from Magento 1.9.4.5 to Magento 2.0, they required support to ensure a smooth transition. This included preserving custom fonts and optimizations while ensuring full GDPR compliance on the new platform.

Our Approach

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Local Font Hosting: To address GDPR compliance, we implemented a solution that allowed Helios Leuchten to locally host the Inter and Montserrat fonts on their server. By hosting the fonts locally, we ensured that no user data, such as IP addresses, was transmitted to external servers.

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Mobile Optimization: We optimized the website’s mobile display to ensure that it rendered correctly across all devices. This included adjusting font sizes, layouts, and images to provide a consistent user experience on smartphones and tablets.

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Brand Integrity Assurance: We adapted the typography and layouts to maintain Helios Leuchten's visual identity. By carefully balancing technical requirements with design fidelity, we ensured that the branding remained consistent across all devices and versions of the website.

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Migration Support: As Helios Leuchten prepared for the migration to Magento 2.0, we provided ongoing support to ensure that all custom fonts and mobile optimizations were transferred smoothly to the new platform. This included testing the new system to ensure compliance with GDPR.

Project Highlights

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Successful Local Font Hosting

The transition to locally hosted fonts was completed successfully, ensuring GDPR compliance without sacrificing the company’s preferred typography. This solution eliminated the risk of transmitting user data to external servers, thus protecting the company from potential fines or legal issues.

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Enhanced Website Performance

By hosting the fonts locally, we reduced the website’s dependency on third-party services, which improved overall load times and performance. This resulted in a faster, more responsive website that provided a better user experience for both desktop and mobile users.

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Improved Mobile User Experience

The mobile optimizations led to a more consistent and visually appealing display on smartphones and tablets. Customers could now easily navigate the website, view product details, and complete purchases, regardless of the device they were using.

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Seamless Migration Preparation

Our efforts ensured that the transition to Magento 2.0 was smooth and seamless. We tested and transferred all essential customizations, such as locally hosted fonts and mobile optimizations, to the new platform without disruptions.

Results and Achievements

Compliance with Data Protection Regulations

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The implementation of locally hosted fonts ensured full compliance with GDPR regulations, eliminating the risk of legal penalties. Helios Leuchten could now operate with confidence, knowing that their website adhered to the highest standards of data protection.

Improved Website Performance and Usability

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The optimizations made during this project led to a noticeable improvement in website performance. Faster load times and a more consistent mobile display contributed to a better user experience, resulting in higher customer satisfaction and engagement.

Enhanced Customer Trust

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By prioritizing GDPR compliance, Helios Leuchten built greater trust with customers. The company demonstrated its commitment to data security, reassuring users that their personal information was handled responsibly and ethically.

Future-Ready Infrastructure

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With a seamless migration to Magento 2.0, the platform is now well-equipped for future growth. The optimizations, including GDPR compliance and mobile enhancements, provide a scalable, reliable foundation for Helios Leuchten’s ongoing success.

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