Shopify is packed with features designed to help businesses increase sales, but many store owners overlook some of its most powerful tools. Whether you’re just starting or looking to optimize your existing store, taking advantage of Shopify’s built-in features can make a significant difference. Let’s explore the tools you might not be using yet—and how they can help boost your sales.
1. Shopify’s Built-In SEO Features
Search Engine Optimization (SEO) plays a crucial role in bringing organic traffic to your Shopify store. While many store owners invest in paid ads, they often neglect Shopify’s built-in SEO tools. Shopify automatically generates search-friendly URLs and lets you edit meta titles, descriptions, and alt text for images.
But here’s the catch—just having these options isn’t enough. Optimizing your product pages with relevant keywords, writing compelling meta descriptions, and using descriptive image alt text can significantly improve your store’s visibility. Shopify also creates sitemaps for you, making it easier for search engines to index your store.
If you’re not already leveraging Shopify’s SEO tools, now is the time to start. Consistently updating product descriptions, ensuring fast page load speeds, and enabling structured data can give your store a competitive edge.
2. Shopify’s Built-In Email Marketing (Shopify Email)
Email marketing remains one of the highest ROI strategies, yet many Shopify store owners don’t take full advantage of Shopify Email. This built-in tool allows you to create, send, and track email campaigns without relying on third-party apps.
With professionally designed templates and automation options, you can send welcome emails, abandoned cart reminders, and special promotions effortlessly. The best part? Shopify Email integrates seamlessly with your store, meaning you can pull in products and customer data without extra work.
If you’re not using Shopify Email, you’re missing out on a cost-effective way to nurture customer relationships and drive repeat purchases. Take a few minutes to set up automated emails and watch how they contribute to your sales growth.
3. Abandoned Cart Recovery—The Easy Win
Every Shopify store owner knows abandoned carts are a huge challenge. The good news? Shopify has a built-in abandoned cart recovery feature that can automatically remind customers to complete their purchases.
Many businesses don’t set up or customize these emails, which is a wasted opportunity. Instead of using the default message, personalize your emails with a friendly reminder, a limited-time discount, or social proof like customer reviews.
Studies show that a well-crafted abandoned cart email can recover up to 15% of lost sales. That’s revenue you don’t want to leave on the table. If you haven’t activated this feature yet, go to your Shopify dashboard and set it up today.
4. Shopify’s Built-In Discount and Promotion Tools
Shoppers love discounts, and Shopify makes running promotions easy with its built-in discount features. You can create percentage-based, fixed-amount, or free shipping discounts and even automate them based on conditions like minimum purchase amounts or customer tags.
Many store owners don’t realize how flexible Shopify’s discount engine is. For example, you can offer exclusive discounts to first-time buyers, create tiered discounts to encourage larger orders, or set up automatic discounts for high-value customers.
Take the time to experiment with different promotions and track which ones perform best. A well-placed discount can increase conversions and encourage repeat business.
5. Shopify Analytics and Reports—Your Secret Weapon
Data-driven decisions lead to higher sales, but many store owners overlook Shopify’s built-in analytics. The dashboard provides valuable insights into customer behavior, sales trends, and product performance.
Beyond basic sales data, Shopify’s reports help you identify which products are selling the most, what traffic sources drive the most revenue, and where customers are dropping off in the buying process.
By regularly reviewing these insights, you can fine-tune your marketing strategies and optimize your store for better conversions. If you haven’t explored Shopify’s analytics section, start today—it’s a goldmine of information.
6. Shopify’s Built-In Chat and Customer Support Tools
Customer engagement plays a big role in increasing sales. Shopify Inbox is a built-in chat tool that allows you to interact with customers in real time, answering their questions before they leave your site.
Live chat can significantly improve conversion rates by addressing last-minute concerns and providing personalized recommendations. You can even automate responses for common queries and set up proactive messages to engage hesitant shoppers.
If your store doesn’t have live chat enabled, you might be missing out on potential sales. A simple greeting message or a quick response to a customer question can make all the difference.
7. Shopify’s Multi-Channel Selling Features
One of Shopify’s biggest advantages is its ability to integrate with multiple sales channels, including Facebook, Instagram, Amazon, and eBay. However, many businesses stick to just selling through their online store and miss out on additional revenue streams.
With Shopify, you can sync your products across different platforms, manage inventory in one place, and track sales from all channels. This helps you reach more customers without having to manage separate storefronts.
If you’re only selling on your website, consider expanding to social media and marketplaces. It’s an easy way to increase visibility and attract new customers.
8. Shopify’s Subscription and Recurring Payment Options
Subscriptions are an excellent way to generate predictable revenue, yet many businesses don’t realize Shopify supports them. With built-in subscription features (or through Shopify Payments), you can offer customers the option to subscribe to products they love.
Whether it’s monthly coffee deliveries, beauty boxes, or pet supplies, subscription models build customer loyalty and ensure repeat sales. Plus, customers love the convenience of automated deliveries.
If you sell consumable products, adding a subscription option can be a game-changer. Shopify makes it easy to implement, so why not give it a try?
9. Shopify’s One-Click Checkout and Express Payment Options
Cart abandonment is often caused by a complicated checkout process. Shopify offers one-click checkout options like Shop Pay, Google Pay, and Apple Pay to speed up the buying process.
Customers appreciate fast, hassle-free payments. By enabling express checkout, you remove friction and encourage impulse purchases. Shopify also lets you customize the checkout page to enhance user experience, which can lead to higher conversion rates.
If you haven’t optimized your checkout settings, take a look at the options available. A smooth checkout process makes all the difference in securing more sales.
10. Shopify’s Built-In Upselling and Cross-Selling Features
Selling more to existing customers is often easier than acquiring new ones. Shopify allows you to add product recommendations, bundles, and post-purchase upsells without needing third-party apps.
For example, you can display related products on product pages, suggest add-ons during checkout, or offer discounts for bundle purchases. These small tweaks can increase your average order value significantly.
If you’re not currently using upselling and cross-selling strategies, you’re missing out on easy revenue. Shopify has the tools—you just need to activate and optimize them.
Final Thoughts: Start Using What’s Already Built In
Shopify offers an incredible range of tools to help businesses increase sales, yet many store owners don’t take full advantage of them. From SEO and email marketing to live chat and multi-channel selling, these built-in features can help you optimize your store without extra costs.
Instead of searching for new apps or expensive solutions, start with what Shopify already provides. Take time to explore these features, test different strategies, and track results. Small changes can lead to big sales improvements.
Need help optimizing your Shopify store? BrandCrock specializes in maximizing Shopify’s built-in tools for increased sales and growth. Contact us today to get started!
