Innovative IT Services Provider
Corporate video refers to an audio visual material such as DVD, High-definition (HD) video, streaming video or other media which is commissioned for a use by a company, corporation or organization, mostly for promotional purposes to expand awareness concerning a brand. These videos may be:
- Promoting any product
- Used for training purpose of the employees or trainees
- A source of communication between traders and consumers
- Of instructional nature
- Informational regarding safety procedures at various sites or work places for development project
While creating a video, the producer must remain focused on the brand to be promoted. Its details should be beautifully embedded in the message. It should include logos, jingles, mascots and eye-catching color schemes. All this will result in that the viewer will know a uniqueness of the brand.
From the aforesaid, it is understood that not all the videos are same in nature. The purpose of the making the video for a different business or brand needs a different approach. A sincere message and emotional touch within is beauty of a video. Many of the bargain decisions are made on emotional feelings. The video must succeed in impressing the minds and must be able to touch the hearts as well.
Corporate videos are important to a company. From idea to making and then its distribution through social media like Twitter, Facebook etc, every step needs a professional approach and careful planning. It is important to note firstly that generally people and particularly CEOs of companies, who are always short of time, prefer watching a video instead of reading a pamphlet or other literature of concern. Secondly, a well made corporate video indexed by Google could help boost a company’s website traffic tremendously and convert more viewers into customers. And finally, sharing online as advertisement through company’s website etc, enables a corporate video to be viewed by wider audience.
We at BrandCrock GmbH believe that a well-done video can make miracles. If you are planning to do some videos, call us for 2D-3D as well as Whiteboard Videos. With the right content and a modest budget, an engaging corporate video can be produced which will suit whatever a company’s needs are. For further details please watch our youtube channel.