Digital marketing promotes products and brands via one or more forms of electronic media, It differs from traditional marketing in the usage of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital Marketing or digital advertisement is the process or activity through digital devices. Online marketing activities do need lot of offline work as well, including planning, execution of plan, monitoring the feedback, analysis etc.
Content marketing is an essential part of Digital Marketing. It tells about the Brand or the Company in a loveable manner through suitable wordings thus attracting the potential customer. Content marketing is strategic marketing approach focused on creating and distributing valuable, relevant and considered content and information to attract a clearly defined audience and ultimately, to drive profitable customer action. Content Marketing strongly relies on the best content distribution.
In addition to the above, there is one Affiliate Marketing which is mostly implied by writers of blogs and website owners. They generate money from selling other people’s products.
Email marketing is achieved with a list of subscribers through email list. Radio advertising is yet another way of marketing in which the business owner sponsors various radio transmissions and gets himself or his brand propagated in the masses. Likewise television advertising is a useful way of reaching the people. As TV commercials are still powerful in certain sections of society so they also fall in this way of marketing. In fact a properly produced TV commercial may make magic for a marketer. Using Facebook, Instagram, Linkedin and Google on mobile phone is common practice. This can be implied in digital advertisement as well.
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