The changing trends in technology and innovation have brought convenience in the life of people but it has also made the pace of life rapid. Now days, people prefer to stay online and seek online mediums as the source of multiple actions like communication, shopping, doing business, making transactions etc. the question arises that what impact does these changes have made on business? It is quite evident that the changes in the life of people are directly proportional to the changes in business. Globalization has made the world a single marketplace and has shredded the walls like countries away.