Brand.it
Brand.it stands at the forefront of the mobile parts retail industry, offering high-quality components supported by a seamless and intuitive online shopping experience.
Shared Goals, Collective Success
Collaborating with Brand.it was a rewarding experience, where we were able to bring their unique vision for an e-commerce store to life. Together, we created a highly functional, responsive, and globally accessible platform that improved their reach and customer experience.
References
Project:
Brand.it
Platform:
WooCommerce
Industry:
Electronics (Mobile Parts)
Project Overview
Brand.it, a mobile parts retailer, needed a custom WooCommerce store layout built to their exact design specifications. They required five key pages, including a product overview page, product detail page, and three variations of cart pages, including a final thank-you page. In addition to showcasing their products, the platform needed to support multiple product variants and custom item attributes, and implement dynamic pricing tables that updated based on the quantity ordered.
The client provided detailed designs through Adobe XD, and the website had to be responsive across all devices while ensuring that customers could easily filter products and view best-sellers. Our goal was to create a highly functional, visually appealing store that adhered to Brand.it’s unique requirements.
Key Challenges
Precise Custom Layout Implementation: The client demanded a website layout precisely matching their Adobe XD design mockup. Developers ensured every design detail aligned with Brand.it’s vision, delivering an interface that accurately represented the intended user experience.
Handling Multiple Product Variants and Attributes: Managing a diverse catalog with multiple variants and attributes posed challenges. A system was required for users to effortlessly select options while enabling the client to streamline complex product data management for efficient operations.
Dynamic Pricing and Bulk Discounts: Brand.it offered bulk purchase discounts based on quantity. The website needed a dynamic pricing table that would automatically update pricing as users selected different quantities, providing a seamless shopping experience and encouraging larger purchases.
Multilingual and Multi-Currency Support: Supporting global customers necessitated multilingual and multi-currency functionality. The website ensured seamless shopping experiences, allowing users to browse in their preferred language and transact in local currencies, significantly enhancing Brand.it’s international accessibility.
Our Approach
Custom WooCommerce Theme Development: To ensure the website adhered strictly to the client’s design mockup, we developed a custom WooCommerce theme from scratch. Our developers worked closely with the Adobe XD mockup, ensuring the final product matched the design exactly.
Dynamic Pricing and Product Variant Management: To manage the complexity of multiple product variants and dynamic pricing, we developed a system that allowed users to select from different product options (e.g., color, size, or model) and see the corresponding price changes instantly.
Multilingual and Multi-Currency Capabilities: To expand Brand.it’s global reach, we integrated multilingual and multi-currency capabilities into the website. This functionality allowed international customers to browse the site in their preferred language and pay in their local currency, ensuring a more personalized and convenient shopping experience.
Responsive Web Design: Given the increasing importance of mobile shopping, we ensured the website was fully responsive across all devices. Whether customers accessed the site from a desktop, tablet, or smartphone, the layout adapted to fit the screen perfectly.
Results and Achievements
Increased Sales Conversion
With the dynamic pricing system and enhanced product options, Brand.it experienced a 25% increase in average order value, as customers were more inclined to purchase higher quantities to take advantage of bulk discounts.
Improved Global Reach
The multilingual and multi-currency capabilities opened the door for Brand.it to engage with customers from various regions, leading to a 20% increase in international sales. The system’s ability to automatically detect the customer’s location, adjust language and currency settings improved user satisfaction.
Enhanced Mobile Experience
The responsive design optimized the website for mobile users, who now accounted for a significant portion of the client’s online traffic. By ensuring that the website functioned flawlessly on mobile devices, Brand.it saw a 30% increase in mobile transactions.
Streamlined Product Management
The custom product variant management system allowed Brand.it to manage their extensive product catalog more efficiently. The integration of dynamic pricing and custom attributes helped reduce the complexity of managing multiple product options.
