Eisenschmidt
Eisenschmidt is a trusted name in aviation, offering high-quality products and services to industry professionals and enthusiasts alike.
Shared Goals, Collective Success
Collaborating with Eisenschmidt was a rewarding journey into the aviation industry. Together, we transitioned their platform to Shopware 6, preserving its established identity while enabling advanced functionality. The partnership underscored our shared commitment to delivering innovative solutions and seamless customer experiences.
References
Project:
Eisenschmidt B2C Shop
Platform:
Shopware 6
Industry:
Aviation
Project Overview
Eisenschmidt, a leading provider of aviation products and services, embarked on a significant transition from their existing Shopware 5 platform to Shopware 6. Their core objective was to modernize the e-commerce store while maintaining the same aesthetic appeal, functionality, and user experience that their clients had come to expect.
The challenge lay in the fact that many of the plugins that were critical to the operation of their Shopware 5 store were either unavailable or incompatible with Shopware 6. And, Eisenschmidt sought a solution that would allow them to continue offering a smooth shopping experience to customers, preserve the same look and feel of the site, and integrate advanced functionalities that Shopware 6 lacked natively.
Key Challenges
Migrating from Shopware 5 to Shopware 6: Eisenschmidt relied on Shopware 5, nearing its lifecycle’s end. Migrating to Shopware 6 required replicating functionalities reliant on third-party plugins, ensuring customizations, design elements, and all features were preserved during the transition.
Plugin Compatibility Issues: Essential Shopware 6 plugins were unavailable, complicating operations. Custom solutions were developed to replace critical plugins, allowing Eisenschmidt to maintain feature-rich e-commerce processes and ensuring the platform aligned with their operational requirements seamlessly.
Maintaining the Original Theme Design: Eisenschmidt required consistent branding through the transition. A custom Shopware 6 theme replicated the previous design’s aesthetic and functionality while leveraging new platform capabilities to maintain a familiar experience for their loyal customers.
Seamless Data Migration : Data migration was critical to ensure customer data, order histories, and product information transferred accurately. Eisenschmidt prioritized minimal downtime, maintaining a consistent customer experience and avoiding disruptions during the Shopware 6 transition process.
Our Approach
Custom Plugin Development: To overcome the plugin compatibility issue, we developed bespoke Shopware 6 plugins that replicated the features and functionalities previously provided by third-party plugins. These custom plugins were tailored to Eisenschmidt’s specific needs, ensuring a seamless integration of advanced e-commerce functionalities into the new platform.
Theme Development and Design: A critical component of the project was recreating the design of the Shopware 5 store on Shopware 6. Our team developed a custom theme that retained the aesthetic appeal and user interface of the previous platform while leveraging Shopware 6's new capabilities.
Data Migration and Integration: Our team handled the data migration with precision, ensuring that all customer accounts, product information, and historical data were transferred accurately. The process was carried out in stages, with rigorous testing at each step to ensure no data was lost or corrupted. We also integrated an e-learning software, Avendo, which allowed Eisenschmidt to offer paid courses directly from their platform.
Ongoing Support and Maintenance: Following the successful migration, we continued to provide ongoing support to ensure that the platform operated smoothly. Our support services included regular updates, troubleshooting, and performance optimization, ensuring that Eisenschmidt’s Shopware 6 store remained at peak performance.
Project Highlights
Successful Transition to Shopware 6
Brandcrock successfully migrated the Eisenschmidt store from Shopware 5 to Shopware 6 while preserving the original design and functionality. The transition was smooth, with minimal downtime, allowing the business to continue serving its customers without interruption.
Custom Plugin Development
Our custom plugins ensured that Eisenschmidt was able to retain all the advanced features they had previously relied on. These plugins were fully integrated into the Shopware 6 platform, providing seamless functionality and enhancing the overall performance of the site.
Enhanced User Experience
The new platform offered a more responsive and intuitive user experience, thanks to the optimized UI/UX design. The streamlined interface made it easier for customers to navigate the site, browse products, and complete their purchases. Additionally, the integration of Avendo e-learning software allowed customers to access and purchase aviation-related courses directly from the platform, further increasing user engagement.
SEO and Performance Optimization
With the migration to Shopware 6, we also implemented SEO best practices to ensure that Eisenschmidt's online visibility improved. This, combined with performance optimizations such as faster loading times and better mobile responsiveness, resulted in increased organic traffic and higher conversion rates.
Results and Achievements
Optimized Conversion Ratios
Eisenschmidt experienced a noticeable improvement in conversion rates, as the enhanced platform made it easier for customers to complete purchases. The seamless integration of the payment gateway, along with an optimized checkout process, helped reduce cart abandonment and increased overall sales.
Streamlined Operational Efficiency
With the migration to Shopware 6, Eisenschmidt benefited from a more efficient backend system. The custom plugins and seamless integration streamlined inventory management, order processing, and customer data handling.
Improved Customer Engagement
The new e-learning integration and optimized user experience led to higher levels of customer engagement. The ability to offer paid courses directly through the platform not only provided additional revenue streams for Eisenschmidt but also enhanced their reputation as a leading provider of aviation knowledge.
Future-Proof Solution
The migration to Shopware 6 has provided Eisenschmidt with a scalable and adaptable platform. The custom plugins and theme developed by Brandcrock ensure that the client can easily implement future upgrades or modifications, allowing their business to grow and evolve with changing market demands.
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