THE SCIENCE BEHIND SUCCESSFUL MARKETING CAMPAIGNS

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THE SCIENCE BEHIND SUCCESSFUL MARKETING CAMPAIGNS

The world has entered into a new era of competition and the situation is not similar or even closer to what it was 2 decades ago. Initially brands use to enjoy monopoly, later they started facing competition in different regions but the scenario has changed completely now. The world is a global village and globalization has forced the organizations to compete on a global scale. Adding value in the business and gaining the edge has always been priority factors but these factors have gained immense importance with the changing trends.

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